In 2015, Facebook started driving more referral visitors to publishers than Google.
It didn't last long.
By July 2017 Google was back on top. Now, Google from providing a low of about 33% of traffic against Facebook's 42% in Feb 2017 moved to providing about 45% against Facebook's decline to about 20%.
Search Engine Optimisation is back. Facebook is declining.
Invest in SEO.
Having said that, it's really just a Facebook problem. Other social sites seem not to have declined. Pinterest is still good. >
To stand out, we need to be different.
If I'm a general web developer, I'm always going to lose education gigs to a web developer who specialises in the education market. And maybe that general education web developer will lose the primary school gig to a specialist in websites for primary schools. Specialism always wins (unless you're Coca Cola).
I meet a huge amount of resistance to this.
It's the same when we design websites for mobile. Because mobile screens are small and the users distracted, we have to decide on the key value proposition and deliver just that.
I don't know if it's a recent thing, but people find it hard to close doors. If I decide to specialise in, say, websites for creative people, then I have to say 'no' to the website for the courier company even if they want to give me work. And that's hard to do.
However, another thing that came through really strongly from the usability tests I just did was that two of the users wanted The Right Client. They didn't want website traffic. They just wanted the website as a showcase of what they do so they could point the right people to it. So for some (50% of my test subjects), it's not that their business is specialist (for instance a designer thrives on project variety), it's that they only want to serve clients who 'get it', they specialise in serving only particular kinds of customer.
Frank Kern would sell and then say "for this to work, you have to .. " and have clients qualify themselves to him, explicitly, in an online form.
Specialise. See if this helps https://strategyzer.com/canvas/value-proposition-canvas (I've not tried it myself).
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.
If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).
If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?
A Million Tweaks aims to get you there, one tweak at a time.
Take the next step now, get in touch:
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In 2015, Facebook started driving more referral visitors to publishers than Google. It didn't last long. By July 2017 Google was back on top. Now, Google from providing a low of about 33% of tra...>
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Get your daily marketing tweaks aurally with this new podcast.
Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email firstname.lastname@example.org or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?