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Marketing Top Tip Battle!

Get 5 star reviews

I like these guys https://www.getfivestars.com

Basically the idea is that after you've served a customer, you can ask them to review you.

If your customer liked you, the review goes up on your website.

If not, you get a chance to make contact and make amends if necessary and maybe to learn something (listening (especially to those who are unhappy with what you've done) is very important).

If the customer did like you, the customer is asked whether they want to leave a review on Facebook, Google or anywhere else you fancy.

The 'widget' that displays your 5 star reviews on your website is coded in such a way that Google can 'understand' them, and so when you come up in search results, your 5 star reviews will display.

It's all customisable, so if you want any help implementing it, get in touch. >

-v-

Cherries and cockroaches

"A cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cornflakes." (Paul Rozin, psychologist.)

The negative is much more powerful than the positive. One negative experience can trump a swathe of good experiences.

I sometimes feel it's very unfair of me to be upset with a supermarket because perhaps a particular item is out of stock, and I counsel myself on the complexity of the global system and how marvellous it is that it gets anything into supermarkets at all.

But, not everyone is as nice as I am. Basically you get no credit for your 99 great meals, deliveries, whatever if the other 1 time something is wrong.

The bad outweighs the good.

Exciting and new is great, but only after you've spent a lot of time making the chance of a bad thing happening infinitesimally small.

If you are familiar with the Action Coach routine, the first step (I seem to remember) is to make your business repeatable. In other words, iron out the wrongs.

McDonalds: same, wherever.

Be reliable. Kill the bads.
>

Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.

Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

  • a way to get more awareness,
  • a system to raise your percentage of sales,
  • changes that will multiply your average sale value, or
  • things you can do to raise your lifetime customer value.

You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.

I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.

If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).

If you don't have the money, start small.

If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.

Let's get your marketing working for you

(and not the other way around)

Businesses are systems in equilibrium.

Your marketing is too.

A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).

Like compound interest, those marketing improvements mount up.

Try us with something small or hand over all your marketing to our trusted expert system.

Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?

A Million Tweaks aims to get you there, one tweak at a time.

Take the next step now, get in touch:

I will always respect and protect your info.

"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd

"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians

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SEO is back

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We are beyond peak engagement

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...>

Sign up for one-per-day marketing tips.

I will always respect and protect your info, and there's an unsubscribe at the bottom of every email.

Get your daily marketing tweaks aurally with this new podcast.

Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?