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Marketing Top Tip Battle!

Customers first

Check this out: https://www.jnj.com/about-jnj/jnj-credo

When trouble hits, what's your first inclination?

According to this, for Johnson & Johnson, it's:
Customers, then
Employees, then
Community and only after then,
the Shareholders.

The company was founded in 1886 so we should probably learn from them.

Nowadays we are being watched, rated, liked and commented upon like never before.

Customers first. Apologise if you get it wrong. What's your credo? (Here's some advice on creating one http://smallbusiness.chron.com/business-credo-22863.html with the caveat that Walmart is not the first company I think of when I think of good practices.) >

-v-

The power of words

Today, I just want to recognise the power of words.

In the early hours of the morning after the Manchester Arena bombing, The Sun printed possibly the most incredible piece of writing I've ever seen.

They'd found a member of the IRA whose opinion was that Corbyn and McDonnell didn't help bring about the cause of peace in Northern Ireland, but prolonged the conflict.

Now, you probably know, I'm a thousand percent Corbyn & McDonnell, but even I was having doubts reading this piece.

All it was was this guy's view. There are plenty of other views and of course, Corbyn's fought for peace all his life. Of course he wasn't getting off the whole thing.

I won't link to the article, but if you search for "wallowing in infantile revolutonary glee" (with the speech marks) you'll probably find it, and it gives you an idea of what to expect.

So let's just see where the power comes from.

"Labour pair were snivelling IRA fanboys as it unleashed slaughter on Britain"

There are the adjectives. Snivelling.

"Labour pair" makes it sound like they acted alone and not as part of a peace movement.

"Fanboys" belittles them and says they lauded the IRA.

"Forget Corbyn’s pathetic lies about 'helping the peace process'."

An actual instruction. 'Pathetic', another adjective. And you can hear the snidey attitude in 'oohhh, helping the peace process were you?'.

This is really powerful writing, and it's powerful because it reaches deep into our brain and hits trust and doubt.

So what I want us to learn from this is the opposite. To recognise the power of language, and to harness it for for good. For love. For truth. For the positive.

So we're back to purpose, and to Anita Roddick. Business is about finding a sustainable way of effecting the change you want in the world.


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Come back another time for the ability to vote and make your own marketing planner.

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Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?