This one's really got me thinking. It's blog advice (from Leo Widrich of BufferApp.com), and I think it works for web pages too.
Treat every page (and every blog post) as if it were a product.
Step 1: validate the need. Identify a search term you are aiming to be found for and use Google's Keyword Planner (https://adwords.google.com/KeywordPlanner) to check people are searching for that. For those crucial ninja points, then use https://trends.google.co.uk/trends/ to check you are climbing on board a growing market, not strapping yourself to a dying dinosaur.
Step 2: ask "would anyone pay for this?". Do research, add more examples, go deeper.
Step 3: maintain it. Publish first, but then correct errors, keep things up to date, reply to every comment (you do have comments enabled, right?) and incorporate their suggestions if they are right.
To do? I do have a content marketing process that goes 1) find ideas, 2) evaluate them & decide how best to proceed, 3) proceed. Within that evaluation process, which is the equivalent of an editorial meeting, I have some criteria against which to evaluate the ideas. For instance: does it live our brand values? Can we turn it up to 11? So these ideas can sit there and get used every time I run that process. But also, I need to run that process every time, for all content. It seems like a big effort, but the way I'm thinking, this leads to success, whereas easy blogging and web copywriting just kinda happens, it's a bit like busywork, "yeah, done that". But it doesn't really get results. This will. So yeah, I'm in. >
Giving your products and services unique and catchy names is a powerful way to differentiate yourself from the crowd.
Start by breaking your service into its component parts.
Then break those parts down too, if you can. Think about different approaches, different ways you do what you do.
Give each part a unique and catchy name. So instead of saying "let me show you how to build your arm muscles", you can say "let me show you my Arm Blaster method".
Get used to using these names.
Start creating content (blogs, articles, videos, emails) around these newly named services. >
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.
If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).
If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?
A Million Tweaks aims to get you there, one tweak at a time.
Take the next step now, get in touch:
"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd
"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians
If it works for you, consider providing your full story. The thing is, we may say things here and there across different platforms, but they are all over the place. If someone wants to know about y...>
Hubspot research from 2017 says people find stuff in the following ways: Google and search 52% Facebook 48% Going directly to a website 41% Mobile notifications 29% Email newsletters 27% Twitter...>
BuzzSumo reports that most posts (median) in 2017 were shared 4 times. That's down from 8 in 2015. To be in the top 1%, your article needed to be shared 2,406 times or more. Top 5%, 343 shares o...>
In 2015, Facebook started driving more referral visitors to publishers than Google. It didn't last long. By July 2017 Google was back on top. Now, Google from providing a low of about 33% of tra...>
WordPress Page views peaked in March 2017. While the total number of pages continues to increase, the total number of pageviews is dropping. In December 2017 there were 40,000 articles a week pu...>
Get your daily marketing tweaks aurally with this new podcast.
Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email email@example.com or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?