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Marketing Top Tip Battle!

Find a crack in the SEO armour, prize it open & get a foothold

In a major analysis of the auto insurance market, search engine optimisation (SEO) company http://www.getstat.com found a local search niche.

SEO is about getting a good position in Google's search.

Google now routinely provides searches optimised for your location. If I just type "pizza" into Google, I get not just the local map results, but every search result underneath is local to Scarborough.

Most people searching for 'car insurance' just entered that into Google. 15%, though, added a suffix, eg. "car insurance scarborough", a prefix eg. "Scarborough car insurance", or 'for' or 'in' "car insurance for/in Scarborough".

They went on to work out in which states and cities a big national car insurance name was weak and proposed those areas as an auto insurance opportunity. Basically, even big players have local weaknesses.

Every business wants free traffic from Google, and there are only ten spots on page one. Position 1 gets the lions share of the clicks.

What most people don't appreciate is that there are probably hundreds of money-making search phrases you can aim for, not just the obvious ones. If you're not currently dominant in the obvious search phrases, we are going to have to work at it, and step one is to find a chink in the armour, find the weak spot, and get a foothold there. Then find another, then join them up until you dominate a niche, then build up another niche and join those together until you dominate a market.

It's strategic. It's based on analysis. It's sure-footed. You can have it.



Spectacular achievement is always preceded by unspectacular preparation

I don't really want to be associated with the Art Of War but here I am wanting to quote you this:

The general who wins a battle makes many calculations before the battle is fought. The general who loses a battle makes few. Thus do many calculations lead to victory.

One of the outstanding features of digital marketing is the amount of information that is available to us before we even start.

However, I have some contradictory thoughts, so here's how I fit them together.

A business needs a market. A market is a group of people who share a need or interest and are willing to spend money on solving it.

A leader is a market exemplar.

So, to paraphrase Beeton, first decide your market. Do that by working out what you are prepared to give a large part of your life to.

Check Google Trends to make sure it's growing.

Then do your investigations and calculations, but get a copy of Blue Ocean Strategies and apply that to your chosen market https://amzn.to/2DZlydn

Then get started. I mean, safely and sustainably, but don't let calculations hold you back. And don't sit around waiting for a bright idea. It is only by getting involved in your market that you will see the opportunities. From the second stepping stone, you can see things that were hidden from you on the first, and so on.

Unless you really plan to disrupt a market, you're not in a battle, you don't have to surprise the enemy. You can get started in a small way, try a few things, see what might work for you and get some of that crucial customer feedback.

So yes, calculations lead to victory .. unless they lead to procrastination or overwhelm. >

Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.

Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

  • a way to get more awareness,
  • a system to raise your percentage of sales,
  • changes that will multiply your average sale value, or
  • things you can do to raise your lifetime customer value.

You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.

I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.

If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).

If you don't have the money, start small.

If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.

Let's get your marketing working for you

(and not the other way around)

Businesses are systems in equilibrium.

Your marketing is too.

A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).

Like compound interest, those marketing improvements mount up.

Try us with something small or hand over all your marketing to our trusted expert system.

Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?

A Million Tweaks aims to get you there, one tweak at a time.

Take the next step now, get in touch:

I will always respect and protect your info.

"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd

"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians

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Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?