A Million Tweaks logo

Marketing Top Tip Battle!

End with a question

When you share content (on social media or a blog), get into the habit of asking follow up questions that provoke conversation.

Either ask something specific, or at least have a stock question to fall back on.

Robert Reich always ends on https://www.facebook.com/RBReich/ "What do you think?"

Interaction with your posts is measured and spotted by the likes of Facebook and Google. Google especially is hungry for engagement indicators, since it allows them to differentiate between real people with switched on clients, and those who are pumping out articles and social media posts to hit some numerical target.

It's important.

And while we're at it, ending this with "will you do this?" .. that's a closed question you can answer with yes or no. Open questions are better, it's hard to beat "what do you think?" >

-v-

Fire these clients/customers

* Those who won't commit, always need more information, always looking around for options.

* Those who are perfect (nice, got the money) but just won't close the deal.

* Those who want more support than you can give.

* Those who are all about the price.

* Those who don't need you, who could do it just as well themselves, and who think you should be honoured to be in their presence.

* Prestige clients who use their blue-chip status to demand too much from you.

Do you enjoy working with them? Would you refer them to a friend? Do you trust them? Does having them as a client enhance your business overall?

Aim to get more clients that you do like. A shorthand way to do that is to get more clients like you.

http://amzn.to/2uBIre9

>

Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.

Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

  • a way to get more awareness,
  • a system to raise your percentage of sales,
  • changes that will multiply your average sale value, or
  • things you can do to raise your lifetime customer value.

You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.

I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.

If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).

If you don't have the money, start small.

If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.

Let's get your marketing working for you

(and not the other way around)

Businesses are systems in equilibrium.

Your marketing is too.

A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).

Like compound interest, those marketing improvements mount up.

Try us with something small or hand over all your marketing to our trusted expert system.

Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?

A Million Tweaks aims to get you there, one tweak at a time.

Take the next step now, get in touch:

I will always respect and protect your info.

"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd

"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians

New tweaks

The many ways people find stuff

Hubspot research from 2017 says people find stuff in the following ways: Google and search 52% Facebook 48% Going directly to a website 41% Mobile notifications 29% Email newsletters 27% Twitter...>

How many shares is good?

BuzzSumo reports that most posts (median) in 2017 were shared 4 times. That's down from 8 in 2015. To be in the top 1%, your article needed to be shared 2,406 times or more. Top 5%, 343 shares o...>

SEO is back

In 2015, Facebook started driving more referral visitors to publishers than Google. It didn't last long. By July 2017 Google was back on top. Now, Google from providing a low of about 33% of tra...>

We are beyond peak engagement

WordPress Page views peaked in March 2017. While the total number of pages continues to increase, the total number of pageviews is dropping. In December 2017 there were 40,000 articles a week pu...>

Can you believe how these idiots are ripping us off?

Sometimes, you can go viral or get shares by getting people angry. Your headline should invoke a feeling of disbelief, and the reaction you get is the reader wants justice and wants to be heard. ...>

...>

Sign up for one-per-day marketing tips.

I will always respect and protect your info, and there's an unsubscribe at the bottom of every email.

Get your daily marketing tweaks aurally with this new podcast.

Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?