We have information fatigue. Social media drenches us in information 24/7. We're satiated. We are no longer curious.
It's not knowledge, though. It's infotainment. Sugar, not nutrition.
Being curious means you are heading somewhere. Curious is good.
Cut down your social media use. Make a time for it.
Use the time you gain for other stuff.
How will Facebook react? It will show you only the most important stuff. Bingo!
If you are interested in trends, as I am, and swearing, as I am, this tweak is for you.
C-words and F-bombs have tripled in frequency on Mumsnet since 2008. So much so that it's hitting advertising revenue as brands seek to distance themselves from 'foul mouthed mothers'.
What riles mums most? "Husbands' emotional distance, flagging libido or adulterous tendencies."
So what's today's tweak?
I want to note that 'correctness' increasingly feels like distance and the increase in swears says to me that people's tempers are getting shorter, their patience wearing thin with whatever's in their way which will often be officialdom or privilege. I'm not saying you can blaspheme your way to blogging glory, but .. relax a little. Stuffiness is for the Queen. Be .. realer.
That's to do with your brand values of course. If you are a surfer, you'll speak that way. If you sell foxhunting paraphernalia, that's another way. If you sell punk records, different again. You can sort out your brand values at http://www.johnallsopp.com
Also, if you allow comments, you might have to police it a little more, and check your terms & conditions allow you to remove offenders. There are words that Ofcom deems offensive.
All of this is from a recent Economist, the full details is at http://economist.com/filth . Time was, no-one dare print a swear word without asterisking out the vowels. This Economist report is full of them, not an asterisk in sight.
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
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If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?
A Million Tweaks aims to get you there, one tweak at a time.
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Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email firstname.lastname@example.org or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?