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Marketing Top Tip Battle!

Social media kills curiosity

We have information fatigue. Social media drenches us in information 24/7. We're satiated. We are no longer curious.

It's not knowledge, though. It's infotainment. Sugar, not nutrition.

Being curious means you are heading somewhere. Curious is good.

Cut down your social media use. Make a time for it.

Use the time you gain for other stuff.

How will Facebook react? It will show you only the most important stuff. Bingo!

https://www.theguardian.com/media/2016/sep/21/does-quitting-social-media-make-you-happier-yes-say-young-people-doing-it

http://mediashift.org/2017/03/got-productivity-groove-back-internet-restriction-apps/ >

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Trends in swearing

If you are interested in trends, as I am, and swearing, as I am, this tweak is for you.

C-words and F-bombs have tripled in frequency on Mumsnet since 2008. So much so that it's hitting advertising revenue as brands seek to distance themselves from 'foul mouthed mothers'.

What riles mums most? "Husbands' emotional distance, flagging libido or adulterous tendencies."

So what's today's tweak?

I want to note that 'correctness' increasingly feels like distance and the increase in swears says to me that people's tempers are getting shorter, their patience wearing thin with whatever's in their way which will often be officialdom or privilege. I'm not saying you can blaspheme your way to blogging glory, but .. relax a little. Stuffiness is for the Queen. Be .. realer.

That's to do with your brand values of course. If you are a surfer, you'll speak that way. If you sell foxhunting paraphernalia, that's another way. If you sell punk records, different again. You can sort out your brand values at http://www.johnallsopp.com

Also, if you allow comments, you might have to police it a little more, and check your terms & conditions allow you to remove offenders. There are words that Ofcom deems offensive.

All of this is from a recent Economist, the full details is at http://economist.com/filth . Time was, no-one dare print a swear word without asterisking out the vowels. This Economist report is full of them, not an asterisk in sight.
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Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

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Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

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(and not the other way around)

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How many shares is good?

BuzzSumo reports that most posts (median) in 2017 were shared 4 times. That's down from 8 in 2015. To be in the top 1%, your article needed to be shared 2,406 times or more. Top 5%, 343 shares o...>

SEO is back

In 2015, Facebook started driving more referral visitors to publishers than Google. It didn't last long. By July 2017 Google was back on top. Now, Google from providing a low of about 33% of tra...>

We are beyond peak engagement

WordPress Page views peaked in March 2017. While the total number of pages continues to increase, the total number of pageviews is dropping. In December 2017 there were 40,000 articles a week pu...>

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Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?