I don't really want to be associated with the Art Of War but here I am wanting to quote you this:
The general who wins a battle makes many calculations before the battle is fought. The general who loses a battle makes few. Thus do many calculations lead to victory.
One of the outstanding features of digital marketing is the amount of information that is available to us before we even start.
However, I have some contradictory thoughts, so here's how I fit them together.
A business needs a market. A market is a group of people who share a need or interest and are willing to spend money on solving it.
A leader is a market exemplar.
So, to paraphrase Beeton, first decide your market. Do that by working out what you are prepared to give a large part of your life to.
Check Google Trends to make sure it's growing.
Then do your investigations and calculations, but get a copy of Blue Ocean Strategies and apply that to your chosen market https://amzn.to/2DZlydn
Then get started. I mean, safely and sustainably, but don't let calculations hold you back. And don't sit around waiting for a bright idea. It is only by getting involved in your market that you will see the opportunities. From the second stepping stone, you can see things that were hidden from you on the first, and so on.
Unless you really plan to disrupt a market, you're not in a battle, you don't have to surprise the enemy. You can get started in a small way, try a few things, see what might work for you and get some of that crucial customer feedback.
So yes, calculations lead to victory .. unless they lead to procrastination or overwhelm. >
A quick SEO writing tip for you.
Banish pronouns. A pronoun stands in for a noun, for instance 'it'.
And get really specific, use the sorts of words people would search for.
So, let's re-write yesterday's tip:
I said "What small, specific piece of information could you give away that your market really wants?"
Maybe I should have said "What free offer checklist, cheat sheet or info product could you write that proves you are a (marketing/whatever) guru?"
Cut out needless fluff words, but add in specific ones so:
"For me, I'm working on a speedy cheat sheet about Facebook Ad targeting. "10 ways to effectively target your Facebook ads", something like that."
"I'm working on a PPC cheat sheet about Facebook Ad targeting. "10 ways to improve your Facebook Ad targeting for PPC success"."
"I'll push that through Facebook advertising (naturally) and the people who download it will clearly be interested in running effective Facebook ads. Once I have their email addresses, I'll follow up with email offers about my Facebook ads services: maybe I could run their ads for them or maybe they want copywriting or video creation."
"I'll use Facebook advertising to publicise my new lead magnet. Enquirers will be qualified leads who want to run effective Facebook ads, so I can upsell them Facebook PPC management services, ad copywriting and promotional web video creation."
It turns out running my copy through an SEO copy writing stage makes it shorter, more punchy and clearer anyway, so .. if you are writing anything for online or email use, come back to it later and edit it for SEO.
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
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If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).
If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
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A Million Tweaks aims to get you there, one tweak at a time.
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Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email firstname.lastname@example.org or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?