In my hands is a State Of Marketing report that says the top marketing priority of pretty much every type of business is to get a grip on content marketing.
So here's the key rule for content: It's got to be informative, engaging, and/or amusing
Content is used in:
* website design
* SEO (search engine optimisation)
* social media
* pay per click advertising
* email marketing
So basically, put every piece of marketing collateral through the informative/engaging/amusing filter first, to make sure it's at least one of those, but then see if you can make it better in those areas.
As you use Google in your day-to-day, watch out for featured snippets.
Search Google for "how to build a garden fence". I see ads at the top, then a 'featured snippet' from https://www.homebuilding.co.uk/how-to-fit-a-garden-fence/
Then 'people also ask'.
Then the natural search results. Homebuilding.co.uk is third in those, but by earning a featured snippet, they jumped to the top of the results.
Bear in mind that the world is preparing for voice controlled computing. Amazon's Alexa, Google Home, Apple's Siri, Google Voice. So when we ask any of those services "who is the president of the Ukraine?" we don't want it to read a page full of search results, we want the answer, we want a featured snippet.
People were worried that, if Google provides (steals?) the answer from our website, why would anyone click through? But in the real world, a featured snippet turns out to be a big boost for business.
You can't buy a featured snippet https://support.google.com/webmasters/answer/6229325?hl=en Google chooses you. It's just a case of formatting your page, using key phrases, writing good and readable copy, using http://schema.org/ markup and some general SEO authority stuff about shares and links.
It's kinda the icing on the SEO cake. Get your SEO sorted so you get a flow of free traffic and business, and then take it to the next level to earn a featured snippet, and you can only do all that when you have a good business, good reviews and happy customers.
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
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Your marketing is too.
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Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email firstname.lastname@example.org or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?