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Let A Million Tweaks supercharge your marketing

(it works for startups upwards)

It's hard to do a really good job on anything you don't think about in the shower

Tweak: Check out the essay below. It's basically about distraction and the sort of situations you let yourself get into. You need to focus on the right things. This relates, to me, to the artist who...>

Forget weasel words, here's what strategy is

Tweak: There's a lot of confusion about what a strategy is, but here's what Richard Rumelt thinks it consists of: 1: A diagnosis. Ideally, a distillation, a simplification, and a prioritisation. What's wr...>

Fail responsibly

Tweak: If you want something new, that requires experimentation, and experimentation implies failure. Our culture wants success. Perhaps the crux is this: allow your designer/engineer to experiment and...>

Trends in swearing

Tweak: If you are interested in trends, as I am, and swearing, as I am, this tweak is for you. C-words and F-bombs have tripled in frequency on Mumsnet since 2008. So much so that it's hitting advertising...>

Don't do everything the customer wants

Tweak: There came a point in the development of Microsoft Word where it had so many features, it was almost unusable. What most users wanted was hidden inside large, bloated, slow software with a zillion men...>

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Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?

Let's get your marketing working for you

(and not the other way around)

Businesses are systems in equilibrium.

Your marketing is too.

A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).

Like compound interest, those marketing improvements mount up.

Try us with something small or hand over all your marketing to our trusted expert system.

Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?

A Million Tweaks aims to get you there, one tweak at a time.

Take the next step now, get in touch:

I will always respect and protect your info.

"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd

"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians