If you have 1,000 customers paying on average £50 over their customer lifetime for a total income of £50,000 .. apply the 80/20 rule ..
200 of your customers are bringing in 80% of your income, or £40,000.
Apply 80:20 again:
40 of your customers are bringing in £32,000
8 of your customers are bringing in £25,600
2 of your customers are bringing in £20,480.
Doesn't it make sense for them to be treated really well? Some sort of platinum club?
It may be true everywhere, but in Scarborough it's well known and commonplace that you can't get a plumber or builder to give you a quote.
You'd think the free market would bring us more plumbers but it doesn't seem to. I guess that's how Pimlico Plumbers happened.
So there's an opportunity. Build a plumbing business based on responsiveness and division of labour: the plumbers plumb, you organise the diary, handle the marketing, print the quotes and so on.
There's a business opportunity in solving problems. Find problems and solve them. That's pretty much the definition of marketing.
So in your business, don't shy away from customer complaints. Don't push them back, obfuscate, be awkward, tire them out. Listen, accept and fix so it never happens again.
I like https://getfivestars.com so much I'm going to be a reseller. It gives you your Net Promoter Score, which is a number you can compare this month to last or this year to last, which scores your customers' satisfaction. It provides the reasons for that.
Use those reasons! I've one client where the feedback said "great service, but the carpet needs repairing". Guess what needs doing! Tom Peters said "I'll never fly an airline where there are coffee cup stains on the seat-back tray, because if they are not on top of those, the whole plane isn't maintained." Raggedy carpet means there isn't enough money around to upkeep training or equipment.
The 'great' reasons can filter into your marketing "people love our service".
GetFiveStars also gets you five star reviews, of course.
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.
If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).
If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?
A Million Tweaks aims to get you there, one tweak at a time.
Take the next step now, get in touch:
"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd
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Get your daily marketing tweaks aurally with this new podcast.
Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email email@example.com or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?