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Marketing Top Tip Battle!

Is it an answer box, or is it a featured snippet?

Sometimes Google returns a suggested answer at the top of search, basically to save you the effort of clicking through to a website. It does this in two distinct ways.

The first is an Answer Box, and comes up quite often for instance when you search for a current sports game score. Google will just tell you the answer, based on what it knows from multiple sources, and there's no link to any one source. That doesn't really help us market our business, except that it saves us a few seconds of website load time, and maybe .. oh I don't know, if it happens once a day and saves you 10 seconds every time, that's a month of life Google just gave you (10 x 365 x 75 (average lifespan) /6 (minutes) * 60 (hours) * 24 (days)) for nothing, days you can use to market your business (or to drink beer & eat chocolate, you choose).

A Featured Snippet is when Google takes a 'favourite answer' from a website and provides that right on the search results page along with a link to the source for those who want more. In a sense, it's like an enhanced search result. If you appear in the search results, you already have a page title and short description, so this is just like having a longer description & being top.



Don't do everything the customer wants

There came a point in the development of Microsoft Word where it had so many features, it was almost unusable. What most users wanted was hidden inside large, bloated, slow software with a zillion menu options.

If you listen to your customers, they will say "can you just .. ?". You have to manage that.

Firstly, one customer is not all customers.

Remember when Facebook pretty much irritated everyone by changing things around? Nowadays it doesn't do that. Changes are incremental, and released to just a few people who are listened to. If the feature proves popular, it will be released to more people until eventually the change might win but only through a popularity contest against other ideas.

One customer might give you a great idea or feature request, but test it against all customers.

Your focus in developing a product or solution is to nail a chargeable solution to a buyer pain, not to be everything to everyone.


Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

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Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

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(and not the other way around)

Businesses are systems in equilibrium.

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Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?