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Marketing Top Tip Battle!

Create a 'subscribe' page for your blog

A good subscribe page could convert 24% of those who view it into a subscriber.

It can be really simple, just say "10 reasons to sign up for free ?? tips".

Then a firstname/email form all on one line.

Then list the reasons 1-10.

Then have a, not a panic-you're-leaving popup, but a thing hanging around the bottom of the page giving the 'free' thing you're giving away when they sign up, so:

20+ free llama coat designs

Get 20+ easy llama coat designs! Just change the name of your llama and start knitting.

[get my 20+ llama coat designs][no thanks]

Just be sure you answer these questions:
What you'll get after signing up
Why do it
What you should do

Thanks to https://www.aweber.com/ (although I prefer AutoPilot for email handling). >


No-one believes you

In the golden age, people trusted experts. When they wanted a new fridge, they checked Which?

No longer. "What does Which? know anyway, my needs are specific?"

And everyone's an expert (80% of people rated themselves in the top 30% of drivers).

But where do people get their knowledge from? From us. From marketers. The more knowledge and information we can provide, the more they will get to know us and trust us.

And if they ignore our sage advice, our conscience is clear, we advised well.

So think about something you know that would be beneficial to your prospects or customers, that you can share. Then share it, whether it's in a blog or tweet, a Facebook Live broadcast, a graphic or a change in how things are displayed on your website. That's today's tweak.

BTW, my favourite one is to just make clear what is your best seller. That's information you have and perhaps only you know, but it's also crowd sourced information, so today's cynics will probably be happier with that.

I basically turn to PC Pro's best buy list to buy tech bits. I've no time to work out what's the best computer screen or whatever, just tell me what to buy and let me buy it. I'm pretty much the same in a cake shop: "what's your most popular cake? I'll buy that." And a retailer I worked with had a big display of items but only sold a handful of models. They were the best ones. Big range + expert knowledge and advice.


Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.

Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

  • a way to get more awareness,
  • a system to raise your percentage of sales,
  • changes that will multiply your average sale value, or
  • things you can do to raise your lifetime customer value.

You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.

I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.

If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).

If you don't have the money, start small.

If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.

Let's get your marketing working for you

(and not the other way around)

Businesses are systems in equilibrium.

Your marketing is too.

A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).

Like compound interest, those marketing improvements mount up.

Try us with something small or hand over all your marketing to our trusted expert system.

Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?

A Million Tweaks aims to get you there, one tweak at a time.

Take the next step now, get in touch:

I will always respect and protect your info.

"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd

"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians

New tweaks

Try MeetUp

If you want to find some likeminded people, take a look at https://www.meetup.com I wouldn't suggest piling in to something in sales mode, but if you want to sell in to a market, you have to under...>

A question worth asking

What's the conventional wisdom about how to do things? What if you were to do the opposite? The Modernist artistic movement came after the Romantic period which they saw as laden down with all t...>

Free links from newspapers & magazines

Set up a Google Alert on your name or brand and check the source every time you are mentioned. If you are not linked, track down the journalist (maybe ...>

Customer satisfaction is the wrong target

Customer satisfaction is the wrong target because you are only surveying those who bought your product. What about the zillions of people who did not get satisfied by you? Domination of market shar...>

Are you adventurous?

Try asking your prospects "are you an adventurous person, do you like to try new things?". Plot your sales value against whether you asked the question or not. Let me know how your experiment went....>


Sign up for one-per-day marketing tips.

I will always respect and protect your info, and there's an unsubscribe at the bottom of every email.

Get your daily marketing tweaks aurally with this new podcast.

Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?