"The job of marketing is to create passionate subscribers to our brand" is a Peter Drucker quote.
The only way I know to do that is to live an exemplary, value-led life.
If you stand for excitement, people who want excitement will passionately subscribe to what you do.
If you stand for innovation, people who want a world full of innovation, who are working for the same world, they'll support you until the end of time.
Step 1 is to identify exactly what you stand for. No harm in that, give it a go using this tool I've built to help: http://www.johnallsopp.com