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A Million Tweaks marketing

(small marketing hints and tips that grow)

Write for SEO

A quick SEO writing tip for you.

Banish pronouns. A pronoun stands in for a noun, for instance 'it'.

And get really specific, use the sorts of words people would search for.

So, let's re-write yesterday's tip:

I said "What small, specific piece of information could you give away that your market really wants?"

Maybe I should have said "What free offer checklist, cheat sheet or info product could you write that proves you are a (marketing/whatever) guru?"

Cut out needless fluff words, but add in specific ones so:
"For me, I'm working on a speedy cheat sheet about Facebook Ad targeting. "10 ways to effectively target your Facebook ads", something like that."

becomes
"I'm working on a PPC cheat sheet about Facebook Ad targeting. "10 ways to improve your Facebook Ad targeting for PPC success"."

and
"I'll push that through Facebook advertising (naturally) and the people who download it will clearly be interested in running effective Facebook ads. Once I have their email addresses, I'll follow up with email offers about my Facebook ads services: maybe I could run their ads for them or maybe they want copywriting or video creation."

becomes:
"I'll use Facebook advertising to publicise my new lead magnet. Enquirers will be qualified leads who want to run effective Facebook ads, so I can upsell them Facebook PPC management services, ad copywriting and promotional web video creation."

It turns out running my copy through an SEO copy writing stage makes it shorter, more punchy and clearer anyway, so .. if you are writing anything for online or email use, come back to it later and edit it for SEO.

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