Check out http://svn.org
There's a whole world outside of the buy/sell treadmill.
What's the change you want in the society?
Business is just a way of funding what you want to achieve
what impact do you want to have on this world?
What problem do you see that you can solve?
Get it done by: http://www.johnnallsopp.co.uk
For: .. this all starts with brand values, get to grips with yours here