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A Million Tweaks marketing

(small marketing hints and tips that grow)

Fail responsibly

If you want something new, that requires experimentation, and experimentation implies failure.

Our culture wants success.

Perhaps the crux is this: allow your designer/engineer to experiment and fail, but expect them to take responsibility for those failures.

That doesn't mean blame or financial risk, it just means having an in-house culture where trying something new is comfortable and elicits a curious and interested in-house reaction because we trust the designer is in charge of it and is acting responsibly.

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