Check this out: https://www.jnj.com/about-jnj/jnj-credo
When trouble hits, what's your first inclination?
According to this, for Johnson & Johnson, it's:
Community and only after then,
The company was founded in 1886 so we should probably learn from them.
Nowadays we are being watched, rated, liked and commented upon like never before.
Customers first. Apologise if you get it wrong. What's your credo? (Here's some advice on creating one http://smallbusiness.chron.com/business-credo-22863.html with the caveat that Walmart is not the first company I think of when I think of good practices.)