WordPress Page views peaked in March 2017.
While the total number of pages continues to increase, the total number of pageviews is dropping.
In December 2017 there were 40,000 articles a week published about Bitcoin.
We've reached saturation. Interesting new topics are quickly deluged.
Actually genuinely matter to your people.
Have a people.
Be unmissable to them.
People are switching off, but they still have needs. Be one of the accounts they retain. Be worth retaining.